The role of advertising in the success of the company Assignment

The use of advertising in the success of the company - As business firmment ExampleThis The role of advertising in the success of the company essay outlines four various print messages of famous companies and psychoanalyse their marketing strategies and their success. Tide is a detergent manufactured by Procter and Gamble. The product takes pride of its reputation as one of the leading brands due to its capability of removing tough stains. Tide is a premium product taking care of the cleanliness and purity of clothes. Instead of focusing on the industrializing India, the advertisers chose to utilize the image of the traditional India and its connection with the dry wash detergent. The Ganges River and the Taj Mahal are two important places in the Indian acculturation. It should also be noted these portentous places became major attractions to tourists worldwide. The Ganges River and Taj Mahal is directly associated with purity to Indians according to their religious beliefs. Th us, the communication objective of this advertisement is to function Tide as the detergent which can cleanse and purify stained clothing the same as how Ganges River purifies the soul and how Taj Mahal portrays pure, unblemished love. This advertisement appears on the magazine Good Housekeeping. This channel is rational because it is to the highest degree read by housewives who can be more interested on how their household tasks can be made easier by various products. Thus, Procter and Gamble opted to advertise Tide in order to capture this commit market. The advertisement shows no definite source but the message is clearTide is superior in eliminating stains and whitening fabrics.... This advertisement appears on the magazine Good Housekeeping. This channel is rational because it is most read by housewives who can be more interested on how their household tasks can be made easier by various products. Thus, Procter and Gamble opted to advertise Tide in order to capture this targe t market. The advertisement shows no definite source but the message is clear-Tide is superior in eliminating stains and whitening fabrics.The execution of the advertisement is rattling profound and mystifying. It should be noted that an ordinary individual which has no knowledge on Ganges River and Taj Mahal get out be unable to understand what the Tide advertisement is all about. ChanelThis simple ad features a pursy up image of the beautiful and captivating Eugenia Volodina wearing the new sparkling glasses of Chanel which exudes mundanity and elegance. The advertisements objective is to inform customers of Chanels new offerings as well as persuade them to purchase the new product. From its composition in the early 1910s, Chanel has become an icon of elegance with the brand being synonymous to elegance, wealth, and elitism. Chanel became the ultimate sign of high French class, catering to the needs of elite women. The global popularity of the brand has now made it a top choi ce for elegant women with very high purchasing power. Thus, the appearance of the ad in panache which is recognized as one of the most influential force in shaping fashion and culture is warranted by Chanels quest of capturing the elite niche. It should be noted that Vogue caters to the same intellectually sophisticated and a la mode(predicate) females that Chanel are also targeting. The advertisement conveys numerous messages. First, Chanel sunglasses are