Marketing :: essays research papers

American companies take legion(predicate) things into considerationwhen merchandising intersection points in some other countries. The articleTough Cookies by Oliver Libaw, and the article Not so speedy by Jean-Marc Lehu discuss market American Productsin other countries. Tough Cookies discussed Nabisco andtheir success of selling Oreos and Chips Ahoy in Mexico. Not so fast discussed the triumph of the store CrazyGeorge, which is like American Rent-A-Center, in the fall inKingdom and their failure in France. North American Free change over Agreement (NAFTA), which was established in 1994, madeit possible for Nabisco to sell their products in Mexico. NAFTA produced almost free trade between the United Statesand Mexico. The European meat (EU) did basically the samething as NAFTA in Europe. EU produced many marketingadvantages because it made it possible non to have to marketitems by one nation at a time. NAFTA and EU make marketingproducts in other countries easier.Nabisco took a big chance by marketing their cookies inMexico. Nabisco succeeded in establishing their productseven though Mexico was in a recession. The come with realizedthat there was an open opportunity for their products. InMexico there was not a cookie exactly like theirs. Oreo andChips Ahoy be the outperform selling cookies in the United Statesso they thought that the products might do the same inMexico. They did not have an expansive advertisingcampaign. or else they relied on in-store promotions. Onreason for their success is that they have a viriledistribution and name recognition. Many people did notthink that the product would sell, even though they havegreat presence. There argon twain main events that might havehelped Nabisco. One event is that snack foods are cheaper,so instead of eating more expensive, healthy foods, peopleswitched to a substitute. Another event is that the peoplewho were buy the cookies are the wealthier individuals,which price would not effect them. Th ere is research that proved to Nabisco that theywould be successful in Mexico. There are generalizationsthat have been discovered for many cultivations, each culturerespond to products and marketing differently. Hispanicculture as a integral are very name brand oriented, theyespecially American products. They are willing to pay alittle extra for quality that goes on with a name of aproduct. This would make sense for the success of Nabisco. Their cookies are slightly more expensive then other cookiesbut they were subdued successful in the Mexican market. Nabisco also did not spend more on advertising, they reliedon word of mouth to get their name around. The buyingpattern of the Hispanic culture suggests that they listen